Ocado EOY: The Sequel

After the resounding success of our first end of year wrap up campaign, we were tasked with doing the same thing again. Only bigger and better.

The idea for 2021 was to send each of Ocado’s customers their own piece of Good News - each and every purchases that they made in that past 12 months had helped all kinds of wonderful sustainable initiatives to happened.

We really leaned into the whole “News” thing.

Like, REALLY.

We launched the campaign on socials to introduce our incredibly charming presenter, Leon. The next week, people got their personalised Good News bulletins dropped into their mailbox.

Customers were then directed to a microsite where (you guessed it) they could hit the long reads to learn in more about Ocado’s Good News stories.

All in all we created 600,000 unique films and people seemed to really like hearing some Good News for once.

Love a dinosaur.

We even promoted the campaign on the back of the vans themselves…