Going Dutch
In the summer of 2024, I took a temporary contract to run the creative department of Zerotrillion Amsterdam. As well as looking after the YETI Europe account, below is a selection of the work I wrote and oversaw in my time there.
When Nature Calls
Amsterdam is a city packed with expats. Many from far flung places. It’s an expensive place to live and with rising travel costs, many simply stay put over the holidays.
So, to offer them some solace, we partnered with local wellness brand and Smartshop, When Nature Calls, to release a range of psychedelics aimed at giving them a Trip Home.
We took inspiration from the world of travel for the design. Vintage plane tickets were referenced for type and line systems - we then created otherworldly landforms to form our graphic backdrops by mixing real mushroom oil with watercolours. Each jar came with instructions written as postcards - the type on here was set to mimic a more structured trip.
Canada Soccer
At the beginning of 2025, we won the Canada Soccer account following a competitive pitch. With the World Cup rolling into Canada in 2026, it’s a pivotal moment for them to get more people into the sport. One of the first pieces of work we created was a platform to house various grassroots iniatives aimed at getting more people into the game. We worked on the strategy, gave it a name, and created the design system to launch it.
Rialto Cinemas
Historically, Rialto’s mission had been focussed on getting more diversity into cinema. In more recent times, they had lost their way.
This was a repositioning campaign for the cinema chain that took them back to their roots: “More stories get told here”.
A campaign about diversity, brought to life with a diverse range of posters.
Maats Cycling
Maats are a cult brand in the Dutch cycle scene. And very nice chaps to boot.
This was a campaign we made for them to promote one of their social events.
Pretty dumb.
Written and directed by myself, we also shot this in the in-house studio.
Ticketswap
My first project when I landed was to write this punchy OOH campaign for Ticketswap.
Fairness and honesty is TS’s big thing.
So, accordingly, the OOH didn’t smooth the edges on what they thought about the world of ticketing.
Bleuh
“Bleuh Skies Ahead” is a new platform for Premium Canadian cannabis brand, Bleuh. This is the launch campaign for their entrance into the Toronto market.
VELD Amsterdam
A little campaign I wrote and directed for the boutique sportswear brand for their collaboration with Amsterdam Tennis Society. Fun little thing we shot in the ZT studio for 5p.
